Care About SEO? Lead With Video!

If you're marketing or selling online you've probably worked hard to improve your SEO, but have you been equally strategic about "Blended Search Optimization"?  As site visitors gravitate to video content on the internet, major search engines are following suite to display videos, images, and other types of results alongside their standard text page search results.  Due to the disparity between the volume of video content and that of text pages, Blended Search allows your video to stand a 50% better chance of appearing on the first page of search results than any given text page when the proper keywords are attached.1 What's surprising is that according to Forrester Research less than 20% of marketers are taking advantage of this opportunity to gain maximum visibility for their online assets.

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New Monarchy Moves Down the Street

With the growth of our team things were starting to get a bit cramped in our small office on Colorado Blvd. And so, after a couple months of design and remodeling we moved down the street to our slightly quieter, notably larger, way cooler new space. The process afforded our creative director Jonathan Green an excuse to do one of his favorite things, namely, shop for modern furniture like the case study sofa from Modernica pictured above.

If you're in our hood, stop by and say hello. And don’t forget to update our information in your address book. If it’s easier, just download our updated vCARD.

300 S. Raymond Ave.  /  Suite 25  /  Pasadena, CA 91105

A New Video for KC Based Non-Profit

It had been awhile since we'd done a video for a non-profit so we invited the opportunity to work with Compassionate Ministries. In the true spirit of a non-profit, we developed a concept that we knew we could accomplish with limited resources, and we're quite proud of the results. Thanks to our small cast and crew for making it happen. Next time we hope to get the opportunity to shoot the overseas footage as well. (Hint, hint.)

Check out the video HERE.

Topspin Promo Brings Home a W3 Award

Score one for the little guy. Our video for Topspin Media just brought home the gold from the 2011 W³  awards in the Branded Content: Business to Business category. In a competition “accessible to the biggest agencies, the smallest firms, and everyone in between”¹ it’s quite an honor to see our name in the winner’s circle. A big thanks to Parker and the rest of the guys in the LA based band Les Blanks for letting us point a camera in your faces for two days. And thanks to Ian, Andrew and Bob of Topspin for helping us make software look cool. We much enjoyed the collaboration. View the now award-winning video on our website, here.

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That's A Wrap on Seven Days of Cycling for Brightcove!

Should it really take seven days to shoot a three minute video? Well, when you have 45 scenes and 25 locations it does. After weeks of preproduction we embarked on our most ambitious shoot this year and focused our lens on a cycling brand of our own invention. To journal our delightfully hectic week of production we created a twitter account for MODUS CYCLES and added photos and comments along the way. Day one produced probably the most entertaining tweet (and no, there's no accompanying photo).

"Cops are here. Guess our third BMX rider pulled his pants down in the driveway
to put his pads on. A certain neighbor didn't like the skin time." 

To skip the tweets and just check out more behind the scenes pics go HERE. The finished video is coming soon.