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<!--Generated by Squarespace Site Server v5.11.81 (http://www.squarespace.com/) on Wed, 30 May 2012 02:44:32 GMT--><rss xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:wfw="http://wellformedweb.org/CommentAPI/" xmlns:itunes="http://www.itunes.com/dtds/podcast-1.0.dtd" xmlns:dc="http://purl.org/dc/elements/1.1/" version="2.0"><channel><title>NewMonarchy.com Blog</title><link>http://newmonarchy.com/blog/</link><description></description><lastBuildDate>Thu, 19 Apr 2012 19:52:19 +0000</lastBuildDate><copyright>(C) 2010 New Monarchy. All rights reserved.</copyright><language>en-US</language><generator>Squarespace Site Server v5.11.81 (http://www.squarespace.com/)</generator><item><title>Our Plantronics Video Launches at Amazon.com and Best Buy Stores</title><category>Launch</category><category>New Work</category><category>News</category><category>Plantronics</category><category>Product Launch Video</category><category>Red Epic</category><dc:creator>New Monarchy News</dc:creator><pubDate>Tue, 03 Apr 2012 21:22:00 +0000</pubDate><link>http://newmonarchy.com/blog/2012/4/3/our-plantronics-video-launches-at-amazoncom-and-best-buy-sto.html</link><guid isPermaLink="false">473889:5362119:15778081</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-15778081.xml</wfw:commentRss></item><item><title>PowerBar Manifesto Goes Live on Active.com</title><category>Launch</category><category>Manifesto</category><category>New Work</category><category>News</category><category>Powerbar</category><category>Red Epic</category><dc:creator>New Monarchy News</dc:creator><pubDate>Sat, 31 Mar 2012 01:28:00 +0000</pubDate><link>http://newmonarchy.com/blog/2012/3/30/powerbar-manifesto-goes-live-on-activecom.html</link><guid isPermaLink="false">473889:5362119:15780749</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-15780749.xml</wfw:commentRss></item><item><title>New Video Cloud Promo Launches on Brightcove's Web Site</title><category>News</category><dc:creator>New Monarchy News</dc:creator><pubDate>Fri, 23 Mar 2012 21:00:00 +0000</pubDate><link>http://newmonarchy.com/blog/2012/3/23/new-video-cloud-promo-launches-on-brightcoves-web-site.html</link><guid isPermaLink="false">473889:5362119:15886593</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-15886593.xml</wfw:commentRss></item><item><title>Dunk That Epic Underwater!</title><category>Behind The Scenes</category><category>Gear Geekery</category><category>Manifesto</category><category>Powerbar</category><category>Red Epic</category><category>Underwater</category><dc:creator>Jonathan Green</dc:creator><pubDate>Fri, 10 Feb 2012 21:34:00 +0000</pubDate><link>http://newmonarchy.com/blog/2012/2/10/dunk-that-epic-underwater.html</link><guid isPermaLink="false">473889:5362119:15697303</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-15697303.xml</wfw:commentRss></item><item><title>Care About SEO? Lead With Video!</title><category>SEO</category><category>Video Marketing Tips</category><category>Video Tips</category><dc:creator>Jonathan Green</dc:creator><pubDate>Thu, 05 Jan 2012 18:45:28 +0000</pubDate><link>http://newmonarchy.com/blog/2012/1/5/care-about-seo-lead-with-video.html</link><guid isPermaLink="false">473889:5362119:14452085</guid><description><![CDATA[<p>If you're marketing or selling online you've probably worked hard to improve your SEO, but have you been equally strategic about "Blended Search Optimization"? &nbsp;As site visitors gravitate to video content on the internet, major search engines are following suite to display videos, images, and other types of results alongside their standard text page search results. &nbsp;Due to the disparity between the volume of video content and that of text pages, <strong>Blended Search allows your video to stand a 50% better chance of appearing on the first page of search results than any given text page</strong> when the proper keywords are attached.<span style="vertical-align: super;"><a style="font-size: 80%;" href="http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html">1</a>&nbsp;</span>What's surprising is that according to <a href="http://blogs.forrester.com/interactive_marketing/2009/01/the-easiest-way.html">Forrester Research</a> less than 20% of marketers are taking advantage of this opportunity to gain maximum visibility for their online assets.</p>]]></description><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-14452085.xml</wfw:commentRss></item><item><title>New Monarchy Moves Down the Street</title><category>New Office</category><category>News</category><category>Upgrade</category><dc:creator>New Monarchy News</dc:creator><pubDate>Thu, 10 Nov 2011 18:00:00 +0000</pubDate><link>http://newmonarchy.com/blog/2011/11/10/new-monarchy-moves-down-the-street.html</link><guid isPermaLink="false">473889:5362119:13892173</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-13892173.xml</wfw:commentRss></item><item><title>A New Video for KC Based Non-Profit</title><category>New Work</category><category>News</category><category>Non-Profit</category><dc:creator>New Monarchy News</dc:creator><pubDate>Fri, 14 Oct 2011 20:00:00 +0000</pubDate><link>http://newmonarchy.com/blog/2011/10/14/a-new-video-for-kc-based-non-profit.html</link><guid isPermaLink="false">473889:5362119:14433731</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-14433731.xml</wfw:commentRss></item><item><title>Topspin Promo Brings Home a W3 Award</title><category>Awards</category><category>News</category><category>Topspin</category><dc:creator>New Monarchy News</dc:creator><pubDate>Tue, 11 Oct 2011 08:11:00 +0000</pubDate><link>http://newmonarchy.com/blog/2011/10/11/topspin-promo-brings-home-a-w3-award.html</link><guid isPermaLink="false">473889:5362119:13535818</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://newmonarchy.com/storage/post-images/W3_Topspin.jpg?__SQUARESPACE_CACHEVERSION=1320050360272" mce_src="http://newmonarchy.com/storage/post-images/W3_Topspin.jpg?__SQUARESPACE_CACHEVERSION=1320050360272" alt=""></span></span></p>
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<p><span>Score one for the little guy. Our video for <a href="http://www.topspinmedia.com/" mce_href="http://www.topspinmedia.com/"><span>Topspin Media</span></a> just brought home the gold from the 2011 <a href="http://www.w3award.com" mce_href="http://www.w3award.com"><span>W</span><span><sup>3</sup></span></a>&nbsp; awards in the <em>Branded Content: Business to Business </em>category. In a competition “accessible to the biggest agencies, the smallest firms, and everyone in between”<a href="http://www.w3award.com/awards/" mce_href="http://www.w3award.com/awards/"><span><sup>1</sup></span></a> it’s quite an honor to see our name in the winner’s circle. A big thanks to Parker and the rest of the guys in the LA based band Les Blanks for letting us point a camera in your faces for two days. And thanks to Ian, Andrew and Bob of Topspin for helping us make software look cool. We much enjoyed the collaboration. View the now award-winning video on our website, <a href="http://newmonarchy.com/motion/topspin.html" mce_href="http://newmonarchy.com/motion/topspin.html"><span>here</span></a>.</span></p>]]></description><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-13535818.xml</wfw:commentRss></item><item><title>That's A Wrap on Seven Days of Cycling for Brightcove!</title><category>Alexa</category><category>Behind The Scenes</category><category>Brightcove</category><category>News</category><dc:creator>New Monarchy News</dc:creator><pubDate>Fri, 26 Aug 2011 20:00:00 +0000</pubDate><link>http://newmonarchy.com/blog/2011/8/26/thats-a-wrap-on-seven-days-of-cycling-for-brightcove.html</link><guid isPermaLink="false">473889:5362119:14433700</guid><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-14433700.xml</wfw:commentRss></item><item><title>Capturing Beer in Munich for Churchkey Can Co. (And Drinking It)</title><category>Beer</category><category>Churchkey</category><category>Germany</category><category>News</category><dc:creator>Jonathan Green</dc:creator><pubDate>Thu, 30 Jun 2011 19:00:00 +0000</pubDate><link>http://newmonarchy.com/blog/2011/6/30/capturing-beer-in-munich-for-churchkey-can-co-and-drinking-i.html</link><guid isPermaLink="false">473889:5362119:14525869</guid><description><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img style="width: 530px;" src="http://newmonarchy.com/storage/post-images/Churchkey_1.JPG?__SQUARESPACE_CACHEVERSION=1326232211935" mce_src="http://newmonarchy.com/storage/post-images/Churchkey_1.JPG?__SQUARESPACE_CACHEVERSION=1326232211935" alt=""></span><span style="width: 530px;" class="thumbnail-caption">Hawkins (left) and Burke at Hirschgarten: the World's Largest Beer Garden</span></span><br></p><p>Following&nbsp;<a href="http://churchkeycanco.com/" mce_href="http://churchkeycanco.com/" title="" class="">Churchkey</a>&nbsp;co-founder Justin Hawkins and his master brewer Sean Burke around Germany for a few days was an educational experience. I mean, I always knew enzymes were important, but wow. The first stop in our shooting schedule was the Doemens Academy brewing school in Munich where Burke will complete his master brewing curriculum later this year. We also traveled via autobaun to Auburg's Riegele Brewery, founded in 1386. (No, that's not a typo. Riegele is over six centuries running, putting it firmly in the top one hundred oldest companies in the world.) Through Doemens, Burke had the opportunity to try out a recipe on Riegele's one hectoliter pilot system.&nbsp;</p>]]></description><wfw:commentRss>http://newmonarchy.com/blog/rss-comments-entry-14525869.xml</wfw:commentRss></item></channel></rss>
