Webby Awards Honor New Monarchy’s World Vision Interactive AIDS Experience
Awards / Webby / World Vision 
Tonight at the 11th Annual Webby Awards ceremony the World Vision Interactive AIDS Experience, conceived and designed by New Monarchy and executed by the interactive wizards at Fluidesign, will receive the People’s Voice Award for best Rich Media Advertising in the Non-Profit/Educational category. The online experience borrows its sober stories of African AIDS orphans from World Vision’s three-thousand square foot AIDS Exhibit, also designed by New Monarchy. The success of this touring exhibit, visited by thousands of people in venues such as New York City’s Grand Central Station and the International AIDS Conference in Toronto, prompted World Vision to explore other vehicles to tell these stories to an even broader audience. The internet was the natural first choice.