Brightcove Video Cloud

BRIGHTCOVE / Web Promo

Video Cloud is Brightcove’s newly renamed, industry leading online video platform. To refresh their core product’s “See It In Action” video Brightcove again turned to New Monarchy. Working alongside agency Zeus Jones we shaped a video strategy that focused less on explaining features and more on telling an inspiring visual story about a company using video to grow their business. Needless to say, this was a message we had no problem getting behind.

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Topspin

TopSpin / Web Promo

How do you create a succinct and engaging video about a software product so robust that Berkley dedicates an entire class to it? That’s the question we were asking ourselves when the music industry technocrats at Topspin invited us to create a promo video to support their new product launch. But balancing benefits and features within our story was only one of the challenges–the other, making Topspin’s retail and marketing software as visually interesting as the music industry it serves. Our solution was to trade conventional sequences of software screen shots for simple info graphics contextualized within a gritty, indie-music aesthetic.

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Polite In Public

Polite in Public / Web Promo

Borrowing from Polite In Public’s success story archive that boasts countless mega brands like Best Buy, Red Bull, Facebook, Disney and Dreamworks, this Brand X case study unpacks how Polite’s socially leveraged photobooth can transform the average event into lasting consumer engagement.

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Compassionate Ministries

Compassionate Ministries / Non Profit

As part of their "Live Love. Give Love." fundraising campaign, Compassionate Ministries, a small faith-based relief organization headquartered in Kansas City, invited us to create a short video to help supporters understand how each gift changes lives. Focused on the theme of cause and effect, we developed a script based around a split-screen format that combines scripted scenes with shots from the organization's archive of field-project footage.

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Brightcove AppCloud

BRIGHTCOVE / Web Promo

The Brightcove brand is synonymous with its industry-leading online video platform, delivering more video content on the internet than any other service. To broaden its brand and introduce its new cloud-based product, Brightcove called on Zeus Jones for strategy and design and on New Monarchy to develop an engaging product video. While the ground-breaking nature of Brightcove’s new content app platform might be lost on the layperson, the target audience of tech geeks is sure to be geeking out over Brightcove App Cloud.

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Mobile Roadie

Mobile Roadie / Web Promo

A few years ago, when the mobile app revolution was still getting underway, Mobile Roadie developed the first platform on which brands can develop and manage their own iPhone apps. To convince the world that having a mobile app is just about as important as having a web site, we developed a simple narrative of one band reaching one customer in a very personal way that is only possible through a mobile device; the result, a video so successful the company soon translated it into six languages. Creative Director and Co-Founder Brock Batten remarked, "People watch this video, and they just get it. They at least get the main benefit and want to learn more about the possibilities. Two years after we created it, this video remains an indispensable part of our marketing efforts."

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Valco Melton

Valco Melton / Corporate Video

To further build its business-to-business brand within the international manufacturing industry, Valco Melton sent the New Monarchy team to its North America and Europe facilities with the mission of encapsulating the company's three core values into a dynamic visual story.

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Castaneda – Wait For Me

Castaneda / Music Video

We love doing music videos, because, above all, they give us a chance to experiment with new visual and technical processes. The Wait For Me video was no exception. It marked the first time we'd shot underwater with the Red One camera, and the first time we'd collaborated with another post house. In this case, the geniuses at Roger. The result, an otherworldly explosion of pop/rock fantasies and lens flares. That's the stuff dreams are made of.

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Mobile Roadie Pro

Mobile Roadie Pro / Product Demo

When Mobile Roadie added a slew of new features to their hugely successful mobile app platform, they figured they better just make it a new product. They called it Mobile Roadie Pro, and given that every new product deserves its own this-is-what-it-does video, they quickly turned to New Monarchy to make it happen.

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Get Up Kids - Stay Gone

Get Up Kids / Music Video

More a visual poem than a linear narrative, the Stay Gone video, shot stop-motion style one frame at a time, captures the earnest, angst-flavored intonations that epitomize the musical genre the Get Up Kids helped create.

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Coupon Chief

Coupon Chief / Web Demo

Sometimes all that's needed is a simple, graphics-driven demonstration of a product. What better way is there to quickly educate new site visitors about a product's value and features? With no more bells and whistles than were needed, New Monarchy delivered the succinct 1-2-3 of the Coupon Chief service.

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